NitroFlare Advertising A Cultural Economy (Culture, Representation and Identity series) 1st Edition

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  1. kocogi

    kocogi Active Member

    May 29, 2012
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    Advertising: A Cultural Economy (Culture, Representation and Identity series) by Liz McFall
    English | Mar. 22, 2004 | ISBN: 0761942548, 0761942556 | 217 Pages | PDF | 3 MB

    Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

    Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
    Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.[​IMG]
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