NitroFlare Caroline Winegeart - Better Branding Course

Discussion in 'E-Books & Tutorials' started by golden_plaza, Oct 26, 2015.

  1. golden_plaza

    golden_plaza Member

    Aug 19, 2015
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    Caroline Winegeart - Better Branding Course

    What if you could create a memorable, professional brand for your business without paying thousands to hire a designer?

    And, what's even cooler.
    What if you created that brand yourself?
    No more feeling STUCK every time you want to move forward with a new project or business idea. No more crossing your fingers that the right designer is available at the right time to take on your project.
    With this course, I teach YOU to become the designer.

    The Better Branding Course is a self-paced, online video course that will give you the freedom to bring your ideas to life. I'm going to teach you my unique process for uncovering your brand story, turning that into a strong brand concept, and finally, translating that concept into beautiful visuals that authentically convey the right tone for your brand.
    I want to help you build a business that supports the life you dream of. And beautiful, authentic branding is your ticket to that. Let's get started, shall we?

    What Tools Will I Need?

    In an effort to make this course as accessible as possible, I developed the content so that anyone could take advantage of it, regardless of their access or knowledge of design programs like Photoshop.

    I go through each step of the creation process using not only Photoshop, but also free tools like Canva, Google Slides, and Google Drawings as well. As long as you have access to ONE of the following, you can take full advantage of this course!

    What exactly do we cover together?
    What you can expect from this course

    Lesson 0.1 - Welcome!

    Some background on my story and why I created the course

    Lesson 0.2 - About The Course

    What you can expect, and how to take full advantage of all the course has to offer

    Lesson 0.3 - The Power of Branding

    Why authentic branding matters and how it can affect your business, plus what exactly we'll create togther throughout the course
    Module 1: Story
    Uncovering what makes you one-of-a-kind

    Lesson 1.1 - Intro To Brand Story

    What the heck is a brand story and how do you find yours

    Lesson 1.2 - Owning Your Origin Story

    What led you to create your business and what parts of your past can help make you stand out

    Lesson 1.3 - Clarifying Your Business Foundation

    Getting clear on the who, the what, the how and the WHY of your business so that your branding is in line with your business fundamentals

    Lesson 1.4 - Defining Your Brand Beliefs & Values

    How to figure out what your brand stands for and what it cares about
    Module 2: Concept
    Translating your unique story into a concise brand foundation

    Lesson 2.1 - Intro To Brand Concept

    Why it's important to have a strong conceptual basis before you develop visuals for your brand

    Lesson 2.2 - Developing Your Brand Canvas

    Pulling together the various elements of your brand story and turning it into a strong brand perception

    Lesson 2.3 - Establishing Your Tone Words

    Selecting the five words that will become the basis of your brand

    Lesson 2.4 - Building A Visual Vocabulary

    Understanding how tone words translate to visual design elements

    Lesson 2.5 - Creating A Mood Board

    How to pull together the right inspiration images to set a powerful aesthetic as a jumping off point for your visual identity
    Module 3: Execution
    Translating your concept into a visual Brand Identity

    Lesson 3.1 - Intro To Brand Execution

    What elements make up a Brand Identity and how can you begin to create your brand system

    Lesson 3.2 - Typography

    Understanding what gives typefaces their personality, how to pick the right ones for your brand, and when/how to use typefaces throughout your branding

    Lesson 3.3 - Color

    How many colors do you need for your brand and how to develop a palette that is versatile and authentic to you

    Lesson 3.4 - Graphic Elements

    Illustrations, icons, graphic shapes - they all can pull your entire brand together into something that is unique and cohesive

    Lesson 3.5 - Logos

    Once we have the basic parts of your brand, beginning to build a logo becomes much easier! Logo best practices and variations you'll need

    Lesson 3.6 - Photography

    Where to look for great photos and how to develop a consistent aesthetic for blog posts images, web design and social media

    Lesson 3.7 - Creating Your Brand Board

    Pulling it all together in a Brand Board so you can see how your brand elements work together and balance each other
    Module 4: Activation
    Implementing your new brand system into a website design you're proud to show off (using Squarespace)

    Lesson 4.1 - Intro To Brand Activation

    Fantastic branding is only helpful to your business if you USE IT! :)

    Lesson 4.2 - Getting Acquainted With Squarespace

    A walkthrough of the Squarespace dashboard and basic functionality

    Lesson 4.3 - Website Structure

    Creation of a site map so that you can start to organize your website content

    Lesson 4.4 - Page Layouts

    How to structure content on your page so that it's interesting and digestible to your website visitors

    Lesson 4.5 - Branding Your Home Page

    How to integrate your brand elements into your home page design

    Lesson 4.6 - Branding Your Social Media Presence

    Creating banners and profile images that carry your brand seamlessly through to your social profiles

    Lesson 4.7 - Launching Your Brand!

    A launch plan to build excitement and buzz around your newly updated brand!


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