Coke vs Pepsi - A Duel Between The Giants

Discussion in 'Archive' started by Dawnz, Aug 7, 2009.

  1. Dawnz

    Dawnz Guest

    Coke vs Pepsi - A Duel Between The Giants

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    576x432 25.00fps | MPEG Audio Layer 3 48000Hz stereo 109Kbps



    Summary:
    The competitive struggle between these two brands has come to embody the very spirit of America and its influence on the rest of the world. This incredible and sometimes disturbing success story is at times cynical, often heroic, and always fascinating.

    Neither Coke nor Pepsi wished to officially participate in this documentary which chronicles their long standing combat. The two marketing and communication giants usually choose to remain discreet, unless it involves promoting their own product.

    Along with Mark Prendergrast, the unofficial ‘biographer’ of Coca- Cola, several industry players (former directors, ad execs, collectors etc) describe how the war between the two titans has echoed our economic history over the decades, sometimes even making history of its own, such as when Coke’s ambitions spilled into Communist Chinaor when Pepsi decided to use Soviet leader Krushchev as a publicity icon without his knowledge.

    Anecdotes and archives bring the Pepsi v Coke epic to life and reveal often controversial and underhanded strategies, such as the brands’ multi-milion campaigns to secure exclusive distribution deals in certain towns and schools.

    The war between the two rivals today has crossed into new territory, like the bottled water market, but still remains faithful to its original goal: appealing to young people the world over. Many have claimed that ‘Coke’ is the second best known word all around the world after OK.

    The leader, Coke, and its ever present challenger Pepsi are united in one all consuming objective:that whatever the world drinks, be it soft drinks , fruit juice or bottled juice - may it be a product from their respective factories....



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  2. Cloud_

    Cloud_ Guest

    thanks a lot
     
  3. pintux

    pintux New Member

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    Cheers

    maxmix
     
  4. Thanks a tonne dude
     
  5. Roterdam

    Roterdam Guest

    thanks!
     
  6. zenith

    zenith Guest

    thank you very much!
     
  7. eskimoshoog

    eskimoshoog Guest

    Thankyou for the share :)
     
  8. fuxlove

    fuxlove Guest

    thanxx....
     
  9. pn3o3x6vl

    pn3o3x6vl New Member

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    thanks, looks interesting!
     
  10. Surfer60

    Surfer60 Guest

    tnx very much interesting watch
     
  11. Patnara

    Patnara Guest

    Thanks!
     

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