NitroFlare Consumer Research Postcards From the Edge

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    Consumer Research: Postcards From the Edge (Consumer Research and Policy) by Stephen Brown and Darach Turley
    English | January 16, 1998 | ISBN-10: 0415173175 | 424 pages | PDF | 7 Mb


    Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America.

    Topics covered include:

    * chronicle, composition and fabulation in consumer research
    * postmodern approaches to pluralism in consumer research
    * marketing in cyberspace
    * poststructuralism in marketing
    * semiotics in marketing and consumer research
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