NitroFlare Corporate Branding in Facebook Fan Pages

Discussion in 'E-Books & Tutorials' started by kocogi, Dec 25, 2015.

  1. kocogi

    kocogi Active Member

    Joined:
    May 29, 2012
    Messages:
    17,043
    Likes Received:
    12
    Trophy Points:
    38
    [​IMG]

    Eliane Pereira Zamith Brito, "Corporate Branding in Facebook Fan Pages"
    English | ISBN: 1606499424 | 2015 | 140 pages | PDF | 4 MB


    In ': Ideas For Improving Your Brand Value', we show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, we suggest strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are co-producers of a brand, who build meanings and endorse a brand they trust. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation, or increased brand value. We also address how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies. This book is a result of four years of research, in which we analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.
    Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me
    Code:
    Download ( NitroFlare )
    http://nitroflare.com/view/44F5A5FC7CD0D7C/bmo4j.C.B.i.F.F.P.rar
    
    
    
    
    
    
    
    Oboom
    https://www.xxxxxxxx/YTM0CLRY/bmo4j.C.B.i.F.F.P.rar
     

Share This Page