NitroFlare Lynda - Foundations of Logo Design !

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  1. mitsumi

    mitsumi Active Member

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    Lynda - Foundations of Logo Design
    MP4 | AVC 696kbps | English | 960x540 | 29.97fps | 2h 34mins | AAC stereo 160kbps | 1.21 GB
    Genre: Video Training


    Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like codes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.
    Topics include:
    Gauging client perceptions
    Determining the scope of work
    Quoting a project
    Profiling the client
    Developing a brand name
    Isolating design directions
    Crafting a visual identity
    Pitching your work
    Presenting brand systems
    Handling a change of course
    Making style guides
    Developing a brand narrative


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