NitroFlare Media Training with Deirdre Breakenridge

Discussion in 'E-Books & Tutorials' started by kocogi, Aug 27, 2015.

  1. kocogi

    kocogi Active Member

    May 29, 2012
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    Lynda - Media Training with Deirdre Breakenridge
    Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2ch | 502MB
    Genre: eLearning | 1h 25m Beginner Aug 27, 2015| Language: English

    With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast-and received-the way you want can be tricky. In this course, PR expert Deirdre Breakenridge identifies the qualities of a good media spokesperson, what to expect from interactions with journalists, how to enhance your message with stats and sound bites, and how to cater your delivery and message to specific media channels and audiences.

    Watch the mock interview at the end of the course and see Deirdre's techniques and strategies in action.

    Topics include:
    Selecting your spokesperson
    Knowing your journalist
    Preparing for interviews
    Interviewing on Skype and social media
    Going off the record

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