NitroFlare Online Marketing Basics

Discussion in 'E-Books & Tutorials' started by kocogi, Oct 7, 2015.

  1. kocogi

    kocogi Active Member

    May 29, 2012
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    Lynda - Online Marketing Basics
    1hr 47m | MP4 | Video: h264, yuv420p, 960x540 30fps | Audio: aac, 44100 Hz, 2 ch | 971 MB
    Genre: eLearning | Language: English

    In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort-a business's web site-and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.

    Topics include:
    Defining the target market
    Setting clear goals and success metrics
    Working with web analytics software
    Building a site map
    Selecting a domain name and a web host
    Planning for mobile
    Conducting social media marketing
    Developing an email marketing campaign
    Exploring content marketing
    Reviewing online public relations
    Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO)
    Reviewing blogging and microblogging
    Looking at online advertising with search, affiliates, email, and more
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