NitroFlare Ryan Deiss - Social and Community Mastery

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    kocogi Active Member

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    Ryan Deiss - Social and Community Mastery
    WEBRip | English | MP4 + PDF Guides | 640 x 360 | AVC ~800 kbps | AAC | 128 Kbps | 44.1 KHz | 2 channels | ~6 hours | 1.58 GB
    Genre: eLearning Video / Business, Net: Blogging

    What You'll Get: When you enroll today, you'll receive instant access to: The Social & Community Mastery Course 5 Core Modules 62 Video Lessons 9 Handouts 5 Quizzes (one for each module)

    Plus, upon successful completing of the course and all exams you will also receive:

    A badge designating you as a Certified Social & Community Manager that can be hosted on your website, email signature and LinkedIn profile
    A digital, printable certificate suitable for framing
    Status and recognition as a Certified Social & Community Manager

    Course Details and Description
    Course Breakdown:

    Module 1: Start Here

    Lesson 1: From The Author
    Lesson 2: Social Success Cycle
    Lesson 3: Social Media Marketing Goals
    Lesson 4: The Customer Avatar
    Lesson 5: Which Social Media Channel Is Right For You
    Lesson 6: Engagement vs Seeker Channels
    Lesson 7: 10 Minute Social Media Audit
    Lesson 8: Social Media Dont's
    Lesson 9: When to Automate

    Module 2: Social Listening
    Lesson 1: Why Listen?
    Lesson 2: Social Listening Goals
    Lesson 3: Social Listening Tools
    Lesson 4: Social Listening Metrics
    Lesson 5: Social Listening Setup
    Lesson 6: Social Listening Keyword Planning
    Lesson 7: Tool Demo: Keyword Alert Setup
    Lesson 8: Listening Without Paid Tools
    Lesson 9: Using A Feedback Loop
    Lesson 10: Tool Demo: Tag And Task Setup
    Lesson 11: The 3-Step Social Customer Service Plan

    Module 3: Social Influencing
    Lesson 1: Why Influence?
    Lesson 2: Social Influencing Goals
    Lesson 3: Social Influencing Tools
    Lesson 4: Social Influencing Metrics
    Lesson 5: Growing Social Profiles
    Lesson 6: Social Media Bouncing
    Lesson 7: Social Media Topic Map
    Lesson 8: 7 Blog Post Templates
    Lesson 9: Socializing Blog Content
    Lesson 10: Step 1 - Splinter
    Lesson 11: Step 2 - Visualize
    Lesson 12: Step 3 - Broadcast
    Lesson 13: Step 4 - Tag
    Lesson 14: Step 5 - Monitor
    Lesson 15: Step 6 - Schedule
    Lesson 16: Tool Demo - Edgar
    Lesson 17: Defeating The "Social Fire Hose"
    Lesson 18: Tool Demo - Facebook's Boost Post Function
    Lesson 19: What's Your SOP?

    Module 4: Social Networking
    Lesson 1: Why Network?
    Lesson 2: Social Networking Goals
    Lesson 3: Social Networking Tools
    Lesson 4: Social Networking Metrics
    Lesson 5: What Is Media?
    Lesson 6: Long Tail Media Outreach
    Lesson 7: What Does Long Tail Media Want?
    Lesson 8: Networking By Topic Map
    Lesson 9: The "Short List"
    Lesson 10: Reverse Media Outreach
    Lesson 11: Staying Compliant

    Module 5: Social Selling
    Lesson 1: Why Selling?
    Lesson 2: Social Selling Goals
    Lesson 3: Social Selling Tools
    Lesson 4: Social Selling Metrics
    Lesson 5: The Value First Strategy
    Lesson 6: Value First Offers
    Lesson 7: The Customer Journey
    Lesson 8: Content Segmentation
    Lesson 9: Segmentation + Retargeting
    Lesson 10: DEMO: Setting Up A Segmented Website
    Lesson 11: Content + Social Media + Ad Retargeting
    Lesson 12: Putting It All Together

    What You're About To Discover:
    The "Social Success Cycle" framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).

    How to create your Customer Avatar in order to architect a social media strategy that attracts leads and buyers (our simple Customer Avatar Worksheet will show you how to build your avatar).

    How to recognize and leverage the strength (and avoid the weakness) of both "Seeker" and "Engagement" social media channels.

    The "10-Minute Social Media Audit" that immediately identifies gaps in your social media marketing so you can close them.

    The two categories of social media marketing that can (and should) be automated by software (don't worry, we tell you which programs to use).

    The "Feedback Loop" process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.

    The 5 keyword categories that matter when monitoring the web for customer service and reputation issues ("Listen" for these keywords and you'll immediately join the social conversation about your brand).

    The Social Listening Keyword Research Planner that makes social listening campaign set up a breeze.

    How to set up social listening using paid tools (and an alternative method using free tools for those on a tight budget).

    The simple 3-Step Social Media Customer Service Plan to employ when dealing with angry customers on public social channels.

    4 methods to growing connections on any social channel (look out for the "Indoctrination" and "Bouncing" processes).

    7 blog post templates that create high-quality, "shareworthy" blog content with speed (never get stuck for blog post ideas again).

    The Social Media Topic Map handout that transforms boring, "ho hum" social media channels into thriving social communities.

    The 6-Step "socialization" process you'll apply to every new piece of content you create (this will maximize your social media exposure).

    How to defeat the "Social Fire Hose" (and create social media updates that get noticed in the sea of social status updates).

    How to leverage "Long Tail Media Outreach" (in order to generate traffic, links and authority from blogs, podcasts and more).

    How to combine Social Media Topic Maps and "The Short List" process to create a network of influencers (these can really can "move the needle" for your business).

    How "Reverse Media Outreach" works today (and how to position yourself to take advantage of it)

    The "Value First" strategy that seamlessly and subtly transforms casual social media connections into leads and customers (without being sleazy).

    3 types of "Value First" offers (and when to use each one).

    How to employ "Content Segmentation", social media and social advertising to ascend social connections to leads and customers.

    How to use content + social media to intersect with "The Customer Journey" from the Awareness to Conversion stage.
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