NitroFlare Social Media Analytics Techniques and Insights for Extracting Business Value Out of Social Media

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  1. kocogi

    kocogi Active Member

    May 29, 2012
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    Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media by Matthew Ganis
    English | 2015 | ISBN: 0133892565 | 304 pages | EPUB, MOBI | 13 MB, 9 MB

    There's real competitive advantage buried in today's deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on "public opinion" about your products, services, and experiences.

    Social Media Analytics is the complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM's pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain.

    Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes.

    You'll learn how to:
    Focus on the questions that social media data can realistically answer
    Determine which information is actually useful to you-and which isn't
    Cleanse data to find and remove inaccuracies
    Create data models that accurately represent your data and lead to more useful answers
    Use historical data to validate hypotheses faster, so you don't waste time
    Identify trends and use them to improve predictions
    Drive value "on-the-fly" from real-time/ near-real-time and ad hoc analyses
    Analyze text, a.k.a. "data at rest"
    Recognize subtle interrelationships that impact business performance
    Improve the accuracy of your sentiment analyses
    Determine eminence, and distinguish "talkers" from true influencers
    Optimize decisions about marketing and advertising spend
    Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me
    Download ( NitroFlare )

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