Strategic Management by Prof.Kalyan Chakravarti

Discussion in 'E-Books & Tutorials' started by BetterRhyme, Apr 25, 2012.

  1. BetterRhyme

    BetterRhyme Guest

    Strategic Management by Prof.Kalyan Chakravarti
    English | flv | 640 x 480 | h264 543 kbps | 25 fps | aac stereo 44.1 KHz | 2.17 GB
    Genre: eLearning

    Strategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments. It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives. Recent studies and leading management theorists have advocated that strategy needs to start with stakeholders expectations and use a modified balanced scorecard which includes all stakeholders.

    It is a video lecture series on Strategic Management by Prof.Kalyan Chakravarti, Vinod Gupta School of Management, IIT Kharagpur.


  2. maxos05

    maxos05 Member

    Apr 15, 2012
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    thanks it up

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