NitroFlare The 22 Immutable Laws of Branding

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  1. kocogi

    kocogi Active Member

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    Al Ries, Laura Ries, "The 22 Immutable Laws of Branding"
    ISBN: 0060007737, 0887309372 | 2002 | EPUB | 272 pages | 674 KB


    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

    Smart and accessible, is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so.

    also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. is the essential primer on building a category-dominating, world-class brand.[​IMG]
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